|What's A Mall Storefront?
Australian Cybermalls is a
popular destination for many people on the Net. We're also one of the largest
shopping sites in Australia (even though 92% of our traffic comes from overseas).
So we're often approached by other businesses asking how they can join us.
If this describes you, we've created a Mall Storefront package to
meet your needs.
A Mall Storefront is a combination
of a hyperlink from our main Mall index to your site coupled with banners,
backup exposure services and ongoing access to our expert ecommerce
Australian Cybermalls actually
operates as an online collective of individual sites who share the same
fundamental values, are truly committed to the Net and who recognise that
we're all much stronger together than we are individually. So we
genuinely partner with all our customers to help them succeed, and
everyone who joins us agrees to become part of this ever-expanding collective
and partner with us as well
For many online businesses,
a Mall Storefront can generate as much traffic as a prominent listing in
a major search engine. Right now. And because we're a
selective Mall and really quite choosy about who we accept,
you'll find that our loyal visitors are keen to meet you too!
Mall Storefront Package
In practice, Australian Cybermalls
operates as a pay-per-click network. We only charge for the
actual click-thrus made to your site - not the total exposures needed to
create them (typically, 50 to 100 times higher).
Impartial testing over a long
period of time by both our customers and third party research firms has shown
that if you have an effective ecommerce site you can usually expect
to create a new customer from every 33 to 50 click-thrus (at
a closure rate of 2% to 3%) if you're being seen by people who have a genuine
interest in your product or service.
So our Mall Storefront is a
combination exposure package which allows you to obtain a guaranteed minimum
of 3,000 click-thrus from us over a 12-month period (and you may
well get many more - but this is the minimum level that we'll guarantee you
on a 1999-2000 buy). This usually equates to between 150,000 and 300,000
A Mall Storefront
A hyperlink to your
site on our main Mall Index, along with appropriate images and/or text to
link back to us (if you don't wish to link back to us, then please look at
our banner advertising packages instead - partnering is a two-way street).
A news story when you
join us, and a news story per month thereafter (client supplied
10,000 banner ad exposures
(client supplied 468 x 60 pixel < 12K banner - additional Mall banner
advertising is available to you at half our standard rates. You can monitor
your ad performance in our banner ad manager, and alter your banner ads at
A guaranteed minimum of
3,000 visitors to your site within the first 12 months (you'll also have
direct access to our traffic logs to verify this yourself) Our
guarantee: if you do not for any reason receive at least 3,000 visitors
as shown by our logging mechanisms, we'll maintain your storefront without
charge until you do. Otherwise, if your click-thrus are higher than 3,000
over 12 months, all click-thrus you receive above the guaranteed 3,000 minimum
Access to our expert back
end support services including regular client email newsletters, site
promotion resources and accurate, plain English assistance and advice from
one of Australia's oldest and largest e-commerce sites.
Our 1999-2000 fee for a Mall
StoreFront at Australian Cybermalls is $A750. This equates to $A0.25c
per click-thru on our current guarantee level, and even less (much, much
less) if you do as well as many of our existing clients already do.
Our rates naturally increase
over time as our traffic rises - but all Australian Cybermalls customers
are allowed to renew their Storefront annually - in perpetuity - at whatever
their buy-in rate was at the time they joined us (this is our way of recognising
and rewarding your loyalty - the longer you stay part of Australian Cybermalls,
the more truly amazing value we become).
Terms and Conditions
A big part of the reason
why Australian Cybermalls is such a popular Net destination
is because we're also a selective Mall. We don't want to be the biggest.
We'd just like to be the best we can be.
So we ask all our tenants to
agree to our simple site policies and we
really do reject sites that we don't feel are suitable for
our tenant mix. We also immediately - and permanently - terminate any site
that breaches these policies, in the general interests of everyone.
Quality is much more important
to us than money, as it is for almost everyone who comes to see us. So we're
looking for effective sites to join us. Sites which will
delight and inform our visitors and extend the
range of unique content we cover and the spread of services we can
Sites - in short - manned by
real people who are committed to the Net and the well-being of their
own customers long-term, rather than the many "wannabes" looking for
an easy ride on the backs of our hard-working sites.
For example, we don't
accept adult, MLM, get-rich-quick and spam-driven sites. Period.
And we're also very likely to decline sites which:
are amateurish (though
we can assist with site critiques and redesigns if you need help)
don't have secure SSL
ordering (but we can make it available to you if you can't obtain
are virtually brand new
or still "under construction" (hey! how do we know you'll stick with
are simply automated price
lists (we want to see some interesting depth of content. If your site
can't say anything except "Here's my products - buy them or go away" please
go away yourself. No wonder no-one visits you. Golly! What an instant
don't have a domain (but
we can help - and if you're serious about ecommerce, it's really in your
best interests to have one)
are sited on slow or unreliable
servers (our own Unix hosting company eservers can provide you access
to 455Mb/sec OC-48 speeds with 99.5% guaranteed uptime)
are not generally accessible
to the majority of Net users (eg: Java applets are particularly annoying
see our design guidelines for a general
outline of what we mean by "wide accessibility").
which don't represent real,
(if customers can't buy from you in the real world if they want to, how can
they trust you? Golly! How can we?....)
sites which have no real
chance of success (other people will stay quiet and take your money -
we'll refuse to take it but tell you why we think you're
throwing it away, in detail).
We do have a genuine soft
spot for honest, hard working businesses and organisations with niche
products and services who may be having a hard time getting the
exposure they deserve. So if HTML authoring isn't your strong suit but you
have something worthwhile to offer, you shouldn't be discouraged from applying.
We want to help you
(not put you down!). All the same, we think it's terribly unprofessional
to take money from people who are doing obviously wrong things.
So if you approach us, we'd
rather tell you what we think you're doing wrong (if we think you're doing
something wrong) than try to make an unfair profit out of you. After all,
you can always try again later. If you take our advice you'll get better
results, we'll get a better site and our visitors will get another very good
reason to add us to their bookmarks. Everybody wins!
And you have to admit, we do
have some pretty great sites in the Mall, don't we?
A Mall Storefront
Australian Cybermalls will
bill you on acceptance of a Storefront Agreement. Your storefront
will be activated when the annual $A750 fee is paid.
If your agreement is not
accepted, we'll explain why and offer constructive suggestions on
how we think you might improve what you're doing. These suggestions will
always be well meant, if sometimes breathtakingly direct.
Alternately, if you have any
questions about a Mall Storefront that we haven't answered here (or want
to supply us with your URL to obtain a copy of our Storefront Agreement and/or
some immediate feedback on whether you're truly Mall material or not) then
by all means feel free to
email us and ask. We're
always happy to help!