|How To Advertise With Us
Australian Cybermalls is one
of Australia's top retail sites and its largest online Mall.
Every single day we receive between 2,200 and 3,200 visitors and broadcast
an average of 9,000 pages of information from our servers. Our off-site clients
and affiliates broadcast many more.
This makes us a very good
place to advertise. And we're always happy to help other sites who agree
site policies to publicise
their own news, products and services through us. We think Internet advertising
is a service that helps make this the most exciting medium on Earth. So do
most of the people who drop by to see us.
Australian Cybermalls is unique
in many ways - and one of them is that we're a pay per click network.
Why? Because it makes us 10 times better value for our advertisers
and helps brings Net advertising within the reach of almost anyone
That's correct! We don't
charge you for banner exposures (most of which are never seen
or ignored). Only for click-thrus from the small handful of
genuinely interested people who see your message and react to it.
But why is pay
per click advertising 10 times better value than traditional pay per expose
advertising? Here are the unvarnished facts that most pay per exposure networks
don't want to talk about and would probably prefer you
How Internet Advertising
Advertising on the Net is really
no different to advertising in other media. In a very real sense, it's a
You can expose your banner
to 10,000 people the same way you can place an ad in your local newspaper
and have it seen by 10,000 people.
As in the real world, only
a very small percentage of people who see your message will be interested
enough to pay any attention to it. And an even smaller percentage
will be so strongly motivated by your announcement that they'll click your
banner and visit your site (or call you, if you were running a press ad).
The industry average click-thru
rate across all sites on the Net is currently about 1%. In other words,
if you pay for 10,000 banner exposures you'll usually only manage
to persuade 100 people to visit your site. Some campaigns do better
and (many) do worse - but this is certainly the general Mall-wide average
we see ourselves. It's also the average reported by most of the credible
research companies that study Internet advertising.
And what response can you expect
from 100 motivated visitors? Since 1996, Australian Cybermalls' customers
and affiliates have found that if you have an effective ecommerce
site, you can usually expect to generate about 2.5 new customers from
every 100 visitors to your site (a figure now also being reported
Most pay-per-exposure banner
ad networks on the Net charge an average rate of $25 per 1,000 exposures
(and some charge much more). Australian Cybermalls charges a flat rate of
25c per click-thru instead .
This is demonstrably at least
10 times better value for our advertisers than CPM (cost-per-thousand)
advertising. Just compare the difference for a typical 10,000 banner
ad campaign, assuming your banner achieves a 1% click-thru (and if it only
achieves 0.5%, then pay-per-click is 20 times better
We're 10 Times
(25c per click-thru)
($25 per 1,000)
PS: If a cost of $10
per sale sounds a little high to you, remember that you're acquiring a new
customer with each sale and if they like you, they'll buy many, many
more products and/or services from you over a lifetime of dealings.
New customers are the
lifeblood of any business. And in the offline world new customer
acquisition typically costs several hundred to several thousand per head.
Don't believe it? Add up all your outlays on advertising and marketing
over the last 12 months and divide it by the number of new customers you
acquired. Internet advertising actually beats the pants off most of the media
you use now.
NB: All banner ads at
Australian Cybermalls are served automatically by our banner administration
software and appear in our general rotation sequence throughout the Mall.
Advertisers are issued with an individual account so they can monitor
the performance of their campaign at any time they choose.
Australian Cybermalls advertisers
can also nominate start and stop dates for campaigns or individual
messages. Advertisers can also run multiple banners - either
simultaneously, or in sequence.
Terms & Conditions
The most common form of Internet
advertising is a hyperlinked horizontal strip ad. All banner strip ads should
be in the W3C standard 468 x 60-pixel format and shouldn't exceed
12,000 bytes in weight (but we can accommodate banners that vary slightly
from these requirements).
Naturally, we reserve the right
to reject any advertisement that doesn't meet our quality standards (golly!
there's some awful strip ads out there!). And we're happy to prepare
strip ads for you if you don't have them or can't prepare them yourself.
We charge $A50 per strip for this. But you own the final product and are
free to use it again anywhere you like.
We also prefer to host
advertisements on our own 455Mb/sec OC48 server in order to provide the best
possible display speeds for our visitors. However, we'll accept remotely-hosted
advertisements from specialist web advertising agencies or corporations who
have access to a highly reliable server and at least a T3 line.
NB: Australian Cybermalls
doesn't currently use third-party audience ratings services to monitor our
traffic because we don't really think we need to. Our server logs are maintained
independently and we can't influence them in any meaningful way. We've published
monthly traffic summaries from our logs on site every month since we began
- and you can view a summary of our recent site traffic statistics by
However, if you're really skeptical
we're quite happy to let view our server logs directly yourself. Most web
sites in Australia currently won't even broadcast their advertising rates,
much less show you their logs. We think you can work out what this indicates
Booking A Campaign
Australian Cybermalls retails
banner advertising in $A50 blocks (ie per 200 click-thrus -
if you'd like to find out what this is in your currency,
All advertising packages must
be paid for in advance. We accept Visa and Mastercard. You can also pay by
cheque if you prefer, but please note that we're forced to charge an extra
$10 for processing non-Australian cheques. We also accept direct deposits
to our Brisbane bank account.
If you'd like to advertise
with Australian Cybermalls, the easiest way to begin is to
send us an email outlining
your requirements. We'll reply to you within 24 hours.
Note: from 01-Oct-04 we are no longer accepting banner
advertising. This situation may alter in the future and - if so - we'll put
an advice here to that effect. Thankyou to the many people who've made inaquiries
about this. We apologise for being too busy to reply to you individually.
If you'd like to advertise on our site, you should buy Google
AdWords and ask for your ads to be run specifically on our pages.